William Morré
EU Policy Affairs Manager at the Marine Stewardship Council (MSC)
William Morré is EU Policy Affairs Manager at the Marine Stewardship Council (MSC). He has followed the development of the EU’s Empowering Consumers for the Green Transition Directive (EmpCo) from its early policy stages through to implementation, coordinating MSC’s response and work across European markets. His work focuses on the practical implications of EU policy for environmental claims and credible sustainability certification.
What EmpCo Means for Voluntary Sustainability Schemes
Insights | 14 September 2026
By William Morré
The EU has spent years strengthening environmental claims regulations. The next challenge is ensuring their…