Sophie Cerrato
Global Marketing Manager at ABB Robotics, Business Line Industries
Currently the Global Sales Operational Excellence and Marketing Manager at ABB Robotics, she has driven strategic alignment and sales innovation since March 2022. Based in Zurich, she designs sales processes, enhances CRM systems, and leads marketing initiatives to boost lead generation and conversion.
Previously, she was the Head of Sales and Marketing at ElectricFeel AG (June 2016 – February 2018). There, she implemented strategic marketing and sales plans, managed customer segmentation, and led promotional activities across multiple channels. Her data-driven approach provided valuable insights for client engagements and product development.
She holds a Bachelor’s degree in European Management from the University of Westminster.
e-Scooter Sharing: A New Dimension of Individual Mobility
Features | 1 January 2018
By Sophie Cerrato