Prof. Klaus G. Grunert

Prof. Grunert is a Professor of Marketing at Aarhus University, Denmark and the Founder of the MAPP Research Center. He has done extensive research in the area of consumer behavior, mostly with regard to food, and in making consumer insight useful in  areas like new product development, market communication and public policy campaigns aimed at healthy eating and sustainable choices.

As director of MAPP, he has carried out more than 100 collaboration projects with the food industry, including several pan-European studies, and has participated in or led numerous EU FP projects. Having an H-index of 100, he is the author of 300+ academic papers.